The key concepts of AS Media

What are they?

There are four key media concepts:

• Media language
• Representation
• Audience
• Institution

Media Language

Media language is the way the film/clip/image is showed to us. In the exam you have to analyse the following. You look at the cinematogrophy (the way the camera is used, close shot, mid shot, birds eye veiw etc. Editing is part of media language . This is were sounds , digital effects etc are added into the clip. Sound is another. Diegesis is the time space, diegetic is where the sound in the background is heard by the actors (tyres screeching), non diegetic is where is were the actors cannot hear it (bond theme tune where he steps onto the set). The last one we have to look at for the exam is Mise en scene, this is everything in the scene, the setting, lighting, , costume, props etc.

Representation

It is how people in the film are portrayed.. In the exam we will have to look at one of the following age, gender,, ethnicity, sexuality, regional identity,ability/disability,class/social status.

Audience and Institution

We will get a qustion on the film industry using two case study films.